Episode 138

Headache Free Marketing with Cathy Camera

October 25th, 2023


Today I’m chatting with The Construction Copywriter, Cathy Camera about headache free marketing – music to my ears! We chat about all things content, including why case studies are so effective and how you can use them in your business.
We dive into:
  • Being clear on your target market
  • The power of testimonials
  • Selecting impactful words
  • Understanding SEO and keyword research
  • Marketing is much more than social media
About Cathy
Cathy Camera aka The Construction Copywriter, produces headache free marketing content to help businesses in the construction industry position themselves as experts and thought leaders. She specialises in writing SEO web copy, capability statements and case studies, and offers VIP copywriting packages that help deliver copy more seamlessly.





Connecting With Our Guest
Connect with Cathy on Instagram @cathycamerawriter
Cathy’s website: https://cathycamera.com.au/
Connect with Nicole on Instagram @theartisansolutions 
Nicole’s website: https://theartisans.com.au/
Join the Take Control with Nicole Facebook Group here: https://www.facebook.com/groups/810652689407180
Join The Waitlist for the Member’s Lounge here:


Acknowledgement of Country

We acknowledge the Traditional Owners of the land on which we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.